Last updated
September 14 2024

1. Introduction

Welcome to Embrk. This Privacy Policy is designed to help you understand how we collect, use, disclose, and safeguard your personal information. By using the Embrk app, you agree to the terms outlined in this policy.


2. Information We Collect

2.1 Information You Provide

  • Account Information: When you create an account, we collect your email address and username.
  • Profile Information: Any additional information you choose to add to your profile.
  • Challenge Data: Information related to challenges you create, join, or complete.

2.2 Automatically Collected Information

  • Device Information: We collect information about the device you use to access Embrk, including device type, operating system, and unique device identifiers.
  • Usage Data: We collect data about how you interact with the app, including features used and time spent in the app.

2.3 HealthKit Data

  • With your explicit permission, Embrk accesses health and fitness data from Apple HealthKit. This may include step count, active energy burned, and other metrics relevant to your challenges.


3. How We Use Your Information

We use the collected information to:

  • Provide, maintain, and improve Embrk’s features and functionality.
  • Personalize your experience and deliver content relevant to your interests.
  • Process and track your progress in challenges.
  • Communicate with you about the app, including updates and support.
  • Analyze usage patterns to enhance our service.


4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

With other users, as part of the social features of the app (e.g., leaderboards, friend lists). With service providers who assist in our operations, subject to confidentiality agreements. If required by law or to protect our rights.


5. Data Protection

We implement appropriate technical and organizational measures to protect your personal information against unauthorized or unlawful processing, accidental loss, destruction, or damage.

6. Your Rights and Choices

You have the right to:

  • Access, correct, or delete your personal information.
  • Opt-out of certain data collection or uses.
  • Control your HealthKit data sharing preferences through your device settings.
  • Delete your account and associated data

6.1 Account Deletion

  • You can delete your account at any time through the app’s profile settings. When you delete your account:
  • All personal information associated with your account will be permanently deleted from our active databases.
  • Your user-generated content (such as created challenges) will be anonymized or deleted, depending on its nature and relevance to other users.
  • We may retain certain information in our backup systems for a limited period, but this information is not accessible in the normal course of business.
  • Some information may be retained if required by law or for legitimate business purposes, such as analytics or fraud prevention.
  • Please note that account deletion is irreversible. If you wish to use Embrk again after account deletion, you will need to create a new account.


7. Children’s Privacy

Embrk is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13.


8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top.


9. Contact Us

If you have any questions about this Privacy Policy, please contact us at: tymitchell100@gmail.com


10. HealthKit Specific Statement

Embrk accesses HealthKit data solely to provide fitness tracking features within the app. We do not use HealthKit data for advertising or other use-based data mining purposes, and we do not sell, share, or disclose this data to any third parties.